Here is a typical play from a Russell Westbrook highlight: without thinking, he charges into the defense, floats through the air, takes a split second and then usually finishes with a great dunk into the basket or passes to a teammate who is open for the three-pointer.
That familiar scenario is exactly what the newest basketball shoes from Westbrook, the Why Not Zer0.3, are designed for. His reputation for dynamic athleticism and decisive style has all been built into the Jordan basketball shoes. It is a mindset Westbrook applies in every game, with the question Why not? He wants to pass that confidence on to others, and especially to the younger generation.
“I don’t take it for granted that I have my own shoe with the Jordan brand, and I’m extremely excited about this shoe,” says Westbrook. “Not only does it strike a balance between great technology and style, the shoe also represents more than just me. It represents hope and inspiration, and it is meant to make young people believe.”
Speed
It is the lightest shoe in Westbrook’s signature line
Westbrook wanted to be fast, so the Jordan Brand team reduced the number of layers and materials in the shoe and introduced a lower collar that makes movements faster and smoother.
The shoe sits lower to the ground than the Why Not Zer0.2
The shoe is generally lower than the Zer0.2. This is due to the modified herringbone pattern, which helps respond to Westbrook’s low, explosive movement.
The shoe has the biggest Zoom Airbag ever in a Why Not? Zer0 signature shoe.
The Zoom Air unit in the forefoot has horizontal flex grooves that provide linear, end-to-end speed and a propulsive feel.
Style
The decoupled outsole is a nod to one of Westbrook’s favorite Jordans
These Jordan shoes were the Jordan XXVIII, which featured the first Air Jordan outsole to separate the forefoot and the heel, while the upper was inspired by Italian tailoring.
It has new aesthetic accents
The basketball shoe has a TPU band on the midfoot, which gives the Westbrook line a new, stylish look. There is also a new emblem on the tongue of the shoe, which points to members of the Westbrook family.
