HUB Slam Women's Sneakers Silver The HUB Slam Women's Sneakers in Silver are a perfect blend of style and comfort! With their shiny silver finish, they create a striking and on-trend look that is easy to pair with both casual...
Hub Smash L31 White Gray Yellow This Hub Smash is a sneakers with elements that remind you of the 80s. The name Smash is because the founder of Hub was a Dutch tennis player, and therefore often smashed. In the...
HUB Smash L31 White Blue This Hub Smash is a sneakers with elements that remind you of the 80s. The name Smash is because the founder of Hub was a Dutch tennis player, and therefore often smashed. In the shoe...
Hub Court L31 White Ivory This Hub Court is a sneaker with elements from tennis shoes. Therefore the name Court which stands for playing field (tennis). There is a hub insole in the shoe, this is an inner sole with...
HUB Grid-M Ice White Black The Grid-M Ice White Black sneaker from HUB is a real eye-catcher that lifts every outfit to a higher level. With its striking color combination of ice white and black, this sneaker is both stylish...
HUB Court High L31 White lilac The Court High L31 White Lilac sneaker from HUB is a perfect combination of style and comfort. With its timeless design and subtle colours, this sneaker is a must-have for sneaker lovers. The upper...
HUB Glide S43 Bone Blue Green The HUB Glide S43 Bone Blue Green shoe is the perfect choice for those looking for style and comfort in their everyday shoes. With their timeless design and trendy color combination of bone white,...
The Mission of HUB Sneakers
Don't be afraid to surprise and connect with your audience. HUB's ethos has always been to connect people. Ever since we designed our first sneaker, we've tried to bring together elements that don't immediately stand out. Things that surprise and inspire. Merging contrasts gives our products and stories a sense of life.
HUB Sneakers & Sustainability
Our goal is to make our sneakers even more sustainable. HUB helps enormously with this. We continue to challenge ourselves and work hard to ensure that our sneakers remain sustainable in the future. We do this with Partners such as HUB who are also involved in this on a daily basis. For example, all packaging material is recycled up to 90% and the fabrics of these sneakers are also made from recycled materials.
The HUB Sneakers Logo
It is important to recognize that the original Z-stitch logo was applied to the sneakers to reinforce the connection between the two patterns, but it soon evolved into the HUB logo.
In 2020, the Z-stitch on the side of HUB sneakers has been revived. From a small stitch to a signature logo, the new logo is placed on the side as well as on the bottom of the shoe. But the new logo still functions as a connecting piece, so the logo is placed on both sides of the shoe.
The logo is more than just a logo. You can also use the logo as a metaphor for a hub, a place where people come into contact with each other.
The history of HUB Sneakers
When it all started in 2004, Huub van Boeckel took fate into his own hands and used his old tennis shoes as inspiration for a sneaker line. To create a sneaker line as a way to achieve his dream of independence and choose your own destiny. He wanted to see and feel the comfort he knew from his tennis shoes in a sneaker he wanted to wear himself.
The result is a high-quality sneaker that meets the requirements of a tennis shoe, while maintaining the comfort of a sneaker.
There's no better place to start than Wimbledon
His tennis career has allowed him to visit some of the most beautiful and strangest places on earth. He had the privilege of playing tennis on the legendary tennis courts from Wimbledon to the US Open tennis courts. In addition to many other jobs in between, he met people from all over the world and discovered that life is just a lot more fun when you open up to each other.
As a result, he decided to name his brand HUB in homage to the places where he came in contact with these people and lifestyles and the places where he connected with them.
Read on to find out what happens next
A lot has grown and expanded by the Hub team, which has brought new insights and new talents. And they now also make beautiful sneakers. The adventure continues 17 years later with the latest high-quality sneakers.
HUB Footwear & Sneakers
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