HUB Footwear & Sneakers

The mission of HUB Sneakers

Don't be afraid to surprise and connect with your audience. The ethos of HUB has always been to connect people. Since we designed our first sneaker, we have tried to bring together elements that don't stand out right away. Things that surprise and inspire. Bringing contrasts together gives our products and stories a sense of life.

HUB Sneakers & sustainability

Our goal is to make our sneakers even more sustainable. HUB helps enormously with this. We keep challenging ourselves and work hard to make sure our sneakers stay sustainable in the future too. We do this with partners like HUB who also work on this every day. For example, all packaging material is up to 90% recycled and the fabrics of these sneakers are also made from recycled materials.

The HUB Sneakers logo

It is important to recognize that the original Z-stitch logo was applied to the sneakers to strengthen the connection between the two patterns, but it soon evolved into the HUB logo.

In 2020 the Z-stitch on the side of HUB sneakers was given a new lease on life. From a small stitch to a signature logo, the new logo is placed both on the side and on the bottom of the shoe. But the new logo still functions as a connecting piece, so the logo is placed on both sides of the shoe.

The logo is more than just a logo. You can also use the logo as a metaphor for a hub, a place where people connect with each other.

The history of HUB Sneakers

When it all started in 2004, Huub van Boeckel took matters into his own hands and used his old tennis shoes as inspiration for a sneaker line. To create a sneaker line as a way to realize his dream of independence and of choosing your own destiny. He wanted to see and feel the comfort he knew from his tennis shoes in a sneaker that he himself also wanted to wear.

The result is a high-quality sneaker that meets the demands of a tennis shoe, while keeping the comfort of a sneaker.

There is no better place to start than Wimbledon

His tennis career allowed him to visit some of the most beautiful and strangest places on earth. He had the privilege of playing on the legendary tennis courts of Wimbledon through to the US Open tennis courts. Besides many other courts in between, he met people from all over the world and discovered that life is simply a lot more fun when you open up to each other.

As a result, he decided to name his brand HUB as a tribute to the places where he came into contact with these people and lifestyles and the places where he connected with them.

Read on to find out what happens next

The Hub team has grown and expanded a lot, which has brought new insights and new talents. And they now also make beautiful sneakers. The adventure continues 17 years later with the latest high-quality sneakers.